Search-First Strategy Workshop + Q&A
Following on from her viral AI Search Playbook LinkedIn post, join Sarah Spence as she unveils the answer to finding clarity in the new Search landscape chaos.
Thursday 30th October 2025 | 12-1pm AEDT
Zoom Workshop and Live Q&A
You'll walk away knowing...
What is Search-First Strategy?
The most effective and impactful way for brands to navigate the new Search landscape as it evolves. Search-First Strategy is a strategic approach that anchors all marketing activities in response to human search behaviour. It’s not just SEO or GEO (Generative Engine Optimisation). It’s a broader framework that impacts AI Search, Traditional Search, and Social Search.
Why it's imperative for all brands NOW
The way humans search for products and services is evolving faster than it has before and brands must adapt in order to still connect with their ideal audience. Without a Search-First perspective, siloed marketing wastes resources and misses opportunities to show up where buyers are actually looking.
How to upskill your teams, fast
The three key changes you can empower your team with tomorrow.